In today's changing world,Digital marketing is the best source of advertisement of products by social media, websites ,e-mails and search engines.So for this we should be expert in SEO.
Google algorithms are used by Google to redeem data from the search index and immediately gives the best possible results for a query. The search engine uses algorithms and many ranking signals to deliver webpages on its search engine results pages (SERPs).SO whenever google update these algorithms,a sudden change in rankings of webpages in SERPs can be seen.
There are so many Google algorithmic updates which are as follow :
1.Penguin update:
Google launched the Penguin Update in April 2012 to.It basically targets spam and bad links.
2.Panda update:
This update was introduced in February 2011 .Panda update is designed to target pages that aren’t spam but aren’t great quality.
3.Pigeon Update:
This update was Launched on July 24, 2014 .Google stated that this new algorithm improves their distance and location ranking parameters.
4.Payday Update:
This update was Launched on June 11, 2013. The Payday Update was a new algorithm prey at cleaning up search results for spammy queries such as payday loan, pornographic and other heavily spammed queries.
5.Pirate Update:
Google’s Pirate Update is a filter introduced in August 2012.It is designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings.
6.Hummingbird:
Hummingbird”update is launched in September 2013.The name comes from being precise and fast.It basically focus on the meaning behind the words. Hummingbird is paying more attention to each word in a query. It focus on the whole query or sentence rather than particular words. The pages matching the meaning do better, rather than pages matching just a few words.
7.Mobile Friendly Update:
On April 21, 2015, Google released a new mobile-friendly ranking algorithm.It is designed to give boost to mobile-friendly pages in Google’s mobile search results.
8.EMD Update:
The EMD Update is Exact Match Domain update.Google launched EMD update in September 2012.It is to block poor quality sites from ranking well because they had words that match search terms in their domain names.
9.Top Heavy Update:
Top Heavy was launched in January 2012 by Google.It is to prevent sites that were top heavy with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.
10.Medic Core Update:
The latest update is Medic core update done by google on 1st august,2018.It affects so many sites but 42% are medical sites.The sites which have higher rank came down.In this update google checked the content of sites not quality.
Domain Authority (DA) is the search engine ranking score that a website rank on search engine results pages(SERPs).It can be measured on the scale of 0-100.Higher the DA,higher is the ranking in search engine results. Domain Authority is calculated by assessing many factors like linking root domains and number of total links into a single DA score. This score measures the ranking strength of a website over time.
How to improve da?
1. Days to expiry of domain name:
2. Get more links to your site
3. Diversify your link profile
4. Internal link structure
5.Remove bad links
6. Become an authoritative source in your niche
7. On-Site SEO
8. Make your website load faster
9. Social Media marketing and branding
Page Authority:
Page Authority predicts the probability of one specific page’s ranking on SERPs.Page Authority scores range from 1 to 100.Higher the score,higher is the ranking in SERP.Page authority depends on data from our web index and other many factors.Page Authority finds the algorithm same as domain authority to relate many SERPs and then calculates Page Authority scores by the use of this calculation.
Difference between Page Authority and Domain Authority
Domain Authority measures the predictive ranking strength of entire domains or subdomains whereas Page Authority measures the strength of individual page.
Keywords play very important role in SEO.People can be able to find your site by search engine if you use the keywords and phrases in your web content. W generally target on 5 keywords.For some businesses targeting only 5 keywords doesnt get enough traffic.
Types of Keywords:
There are 3 types of keywords:
1.Generic keywords
2.Broad match keywords
3.Long tail keywords
1.Generic keywords:
Generic means unspecific term that get searched for like camera.It leads to high traffic to our site but with high cost.
2.Broadmatch keywords:
Broadmatch means a specific word like cannon camera.It is highly recommendable as leading to high traffic with moderate cost.
3.Longtail keywords:
Longtail keywords basically match with the long query or sentence that we type on google . it doesn't lead to high traffic but having less cost.
LSI keywords:
LSI refers to Latent Semantic Index.LSI keywords are the words that are frequently found together. They share the same context but they are not synonyms. Latent Semantic Indexing keywords helps Google to better understand the meaning of a search query.In the early days if search engine finds one keyword over and over again on the page,it consider it as topic of the page.Thats why Keyword density was important. Now a days google finds the overall topic of the page.So Google uses LSI keywords to go to the overall page's topic.Google crawlers crawl the page to see main keyword in your title tag, content, image alt text, etc. But along with this Google also crawls ur pages to find LSI keywords.When they found the LSI keywords then only Google relies on the topic of the page.
On page optimization is to optimize your website according to google rules. On-page SEO is to execute optimization to the web pages for ranking higher and boost traffic in search engines. On-page optimization is about both the content and HTML code of a page.In this way,On page optimization is to optimize the webpages according to google rules by changes in HTML code and by adding meta description,meta tags etc.
7 HTML tags we use in seo:
1. Title tag.
2. Meta description tag
3. Open Graph tags.
4. Robots tag
5. Canonical tag
6. Header tags.
7. Alt attribute
1.Title Tag:
Title tags are very important in SEO.Title tags exhibit on search engine results pages (SERPs) as the headline for a result.They are important for SEO,social sharing and usability.The title tag should be accurate and concise.
2.Meta Description Tag:
Meta Description tag is used to describe the webpage content.It is the snippet having 160 characters generally summarize the webpage content.Meta description tag is not important for ranking in SERP.They actually increased the CTR from SERP.
3.Open Graph Tag:
Open Graph allows a web page to become a "rich" object in a social network.When a page is shared to Facebook or twitter how it is displayed is all set by Open Graph tag.This can be used in the <head >part of the website code.
4.Robots tag:
Robots tag plays very important part in SEO.Robots tag are used to tell the search engine which page to be indexed or not.Sometimes Robots can ignore <META>tag.They may find the link which you tag as NOFOLLOw but sometimes on some other page without a NOFOLLOW and finds your NOFOLLOW page.
For example:
Canonical tag is basically used to avoid duplicate pages. Search Engine allocate search engine ranking value for the content to the page designated as the “source” URL. Canonical tag can be applied as follows:
<link rel=”canonical” href=”URL” />
6.Header tag:
A <header> element contains: one or more heading elements (<h1> - <h6>) logo or icon.HTML have six levels of headings. The heading elements are H1, H2, H3, H4, H5, and H6 with H1 being the highest and H6 being the lowest.
7.Alt Attribute:
Alt attribute is used for short image description under the Image.It is displayed on website. Alt attribute provides the text for an image, if the image cannot be displayed due to slow network or some error.
Search Engine Optimization is the term which includes all the things that make your website at the higher rank of search engine results. Basically for any website, if we wants it to be on top results then you need to make it SEO compliant.There are two type of optimization techniques:
1.Off page Optimization.
2.On page optimization.
1.Off page optimization:
Off page optimization is the technique to generate website traffic or create high quality backlinks for your site.There are various tasks which are as described below for off page optimization.
1.Search Engine Submission:
This is the first task which we have to do for the optimization.After creating a website/blog the first step is Search Engine Submission.
Verification by adding meta tag to your source code in theme tab under head tag.Same instructions for the other search engines like yahoo,yandex et
2.Social Bookmarking:
Now the second task is Social Bookmarking.By submitting your website link to social bookmarking websites,we can increase the traffic of our website. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of the site where they are stored.
SEO.socialbookmarking
Why do we need social bookmarking??
Social Bookmarking plays vital role in Optimization.It helps in increasing traffic of the website and also helps for high ranking.We can submit website link on various social bookmarking sites with high PR.The list of social bookmarking website is as follows:
This is new website indexing process.We have to go to ping submission sites and add url of your website/blog to it. Ping submission sites are as follows:
Image submission is very important part of SEO.We can generate traffic with high quality images.As in search engine submission, search engine don’t take images,videos etc.So we have to submit our images separately.For this there are so many image submission sites which are as follow:
The next step in SEO is Business Listing.Local businessmen use brochures, hoardings ,advertisement on tv channels for the publicity of their business. But it can be done on internet by google Mybusiness, yelp, facebook etc.It is easy to use google my business for the promotion of your business/product.There are many Business Listing websites available on google.Some of them are as follow:
admin.cylex.in.
adroitdirectory.com.
a4add.com.
asklaila.com.
attamarketonline.com.
addyp.com.
altaindia.com.
amazon.in.
6.PROFILE CREATION:
Profile creation is one of the off page technique by which we can bulid links and visibility.It tells to others about your profile and your services. It also helps to boost your search engine ranking and getting more traffic.
7.BLOG COMMENTING:
Blog commenting is the connection between blogs, bloggers and blogreaders.By commenting on the blogs with the same niche,people develop quality backlinks which will boost the traffic and makes it social.
8.Article submission:
SEO.articlesubmission
Article submission is writing articles about the keyword or business and submit it to the article submission sites. It’s very important part of seo. Write Atleast 800 Words Article. Write unique content. Don’t copy another sites.Top Article submission sites are as follow :
1.github.com
2.livejournal.com
3.evernote.com
4.wattpad.com
5.seekingalpha.com
6.zimbio.com
7.dzone.com
8.warticles.com
9.articlepdq.com
10.ezinearticlesplanet.com
11.thehealthyvillage.com
12.mymedicenter.com
13.easyarticles.com
14.homebiztools.com
15.tongshu.net
16.articlesdir.org
17.allinclusivelinks.com
18.goarticles.com
19.articlerich.com
9.Press Release Submission:
It is the news provided by business or company to the press releasing sites.There is an article published to the news feed of search engines.After sharing news to press release submission sites, a website will get huge traffic and sales in very less time.
