SEO and its techniques: on page optimization

On page optimization:

On page optimization is to optimize your website according to google rules. On-page SEO is to execute optimization to the web pages for ranking higher and boost traffic in search engines. On-page optimization is about both the content and HTML code of a page.In this way,On page optimization is to optimize the webpages according to google rules by changes in HTML code and by adding meta description,meta tags etc.

7 HTML tags we use in seo:

1. Title tag.
2. Meta description tag
3. Open Graph tags.
4. Robots tag
5. Canonical tag
6. Header tags.
7. Alt attribute

1.Title Tag:

Title tags are very important in SEO.Title tags exhibit on search engine results pages (SERPs) as the headline for a result.They are important for SEO,social sharing and usability.The title tag should be accurate and concise.

2.Meta Description Tag:

Meta Description tag is used to describe the webpage content.It is the snippet having 160 characters generally summarize the webpage content.Meta description tag is not important for ranking in SERP.They actually increased the CTR from SERP.

3.Open Graph Tag:

Open Graph allows a web page to become a "rich" object in a social network.When a page is shared to Facebook or twitter how it is displayed is all set by Open Graph tag.This can be used in the <head >part of the website code.

4.Robots tag:

Robots tag plays very important part in SEO.Robots tag are used to tell the search engine which page to be indexed or not.Sometimes Robots can ignore <META>tag.They may find the link which you tag as NOFOLLOw but sometimes on some other page without a NOFOLLOW and finds your NOFOLLOW page.
For example:

<html> 
<head>
 <title>robots
</title> 
<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">
</head>

5.Canonical tag:

Canonical tag is basically used to avoid duplicate pages.
Search Engine allocate search engine ranking value for the content to the page designated as the “source” URL. Canonical tag can be applied as follows:
<link rel=”canonical” href=”URL” />

6.Header tag:

A <header> element contains: one or more heading elements (<h1> - <h6>) logo or icon.HTML have six levels of headings. The heading elements are H1, H2, H3, H4, H5, and H6 with H1 being the highest and H6 being the lowest.

7.Alt Attribute:

Alt attribute is used for short image description under the Image.It is displayed on website. Alt attribute provides the text for an image, if the image cannot be displayed due to slow network or some error.

SEO and its techniques

Thursday, February 28, 2019

on page optimization